A Response To “BlackBerry’s Marketing Misfires in Consumer Market”
RIM should have 1 CEO instead of 2. It should be neither Lazaridis nor Balsillie nor Richardson, but an outsider, unsullied by internal politics. Only an outside CEO can shatter the legacy attitude that permeates RIMs corporate fabric.
A new position for ‘Chief Innovation Officer’ must be created. One market that RIM has has not penetrated is the teen advice and young adult market. RIM must get into the hearts and minds of our youngsters thru added involvement in educational institutions and gather ideas from them for future products.
RIM should also consider laying the name ‘Blackberry’ to rest permanently. Granted that its the flagship and the icon of their products but when the flagship itself becomes a symbol of utilitarianism and blandness it sucks the whole fleet into the abyss with it. Change the flagship now.