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Buying an expensive-looking watch that turns out not to be valuable at all is one of everyone’s worst nightmares. One of the simplest ways to avoid this, though, is to just buy from brands that have decades of good reputation built up around them. During this series we’ll explore some, if not all, of the very best Cartier Ballon Bleu companies that design products for women as well as men.

Let’s begin with the Swiss-based Movado company. These watchmakers have been around for over a hundred years, They’re well-known for trim, minimalist designs with gold plating and delicate diamond accents, best exemplified in the Amorosa line. Other more uniquely toned down options, such as the slender Bela, Belamonda, and Harmony watches are also available.