The professionals say that keywords is the key successful search engine ranking. That means I need to overhaul my website. Instead of using the keywords repetitively I opted to use more artistic type words.  If I want my site to have the best Search Engine Optimisation I need to go back in and change those words. After that, I needed change the titles of the pages, especially the home page.  Once the keywords have been fixed I will keep checking back with the search engines to see if my ranking has improved.  I have no doubt that it will, as all the professionals agree that keywords are important.